PROFESSIONAL EXPERIENCE
Senior Manager, Sales Operations Effectiveness - 2022-Present
Served as primary product owner for global Salesforce.com (1200+ users) My goal is to eliminate all unnecessary paperwork, inefficient processes, and minimize the burden of avoidable manual data input.
My goal is to advance Axon's mission to Protect Life by enabling others to get our products in every community that needs them.
Corporate Account Manger - Q1 2022
ECOLAB
Ecosure - A division of Ecolab
Corporate Account Manager- MN, WI, IA, ND, SD, MT, CO, UT and Canada
Corporate account manager for top 3 of the top 20 QSR brands in the US
Senior Manager- Sales Effectiveness - 2020-2022
ECOLAB
Pest Elimination
Senior Manager, Sales Effectiveness –North America & Global
Served as primary product owner for Salesforce.com (260+ users in NA) & digital sales capabilities in North America, and supporting part-time global product owners. My goal is to eliminate all unnecessary paperwork, inefficient processes, and minimize the burden of avoidable manual data input
As the first holder of a newly designed role of Sales Effectiveness Manager, I was tasked with executing projects that maximize current investment in Salesforce.com and provide solutions to our associate's technology hindrances to improve efficiency across all parties which interface with the Sales Team in North America including:
Finance
Contract Administration Team
Operations
Corporate Account Support/Sales Operations team
Sales Enablement Team
Sales Managers
Corporate Accounts
Street Sales
Marketing
Customer Service
Operations
Primary contact for global roadmap and project implementation working with part-time in-country product owners for Salesforce/CRM in Australia, New Zealand, France, Belgium, Ireland, UK, Latin America
Focus on standardization and utilizing best practices from unique region implementation strategies
Outlined & proposed long-term product roadmap which included expanding investment to over 2,400 users globally to replace home-grown software for field operations and marketing with a 360 degree focus on the customer with marketing & service cloud
Proposed and completed $1MLN risk avoidance project by implementing electronic signature via Salesforce in 2020 – currently overhauling and implementing end-end proposal & electronic signature in ANZ region
Project has resulted in over 14,000 signed agreements since go-live on July 5th, 2020
Envisioned and executed redesign of Salesforce Champion network in 13 NA regions for corporate accounts & street sales
Oversaw proposal, implementation, design, and training of Salesforce for Outlook, Google Maps & address ISO standardization
Designed, implemented, and continued to deliver monthly marketing strategy for corporate account lead generation initiatives (relentless pursuit) resulting in $1.6MLN of opportunity and $220k in sales in 8 months during pandemic
Implemented web2lead internal lead referral process with marketing team
Built, enabled, and trained on dashboard reporting capabilities that allowed our teams to pivot during COVID-19 to address areas of reporting concern in our pipeline and capitalize on customers with which we had the highest rate of success during the pandemic
Redesigned forecasting dashboards to drive effectiveness of Corporate & Street Sales Pipeline review calls for Finance
Overhaul CAM approval process in Salesforce to eliminate manual effort and reduce errors in agreements and pricing via distribution
Worked with HR & Field Compensation Finance teams to redesign field sales compensation plan
Regional Sales Manager- 2018-2020
ECOLAB
Pest Elimination Regional Sales Leader –Mid-East Region - NJ, MD, VA, PA, DE, DC
Recruited, onboarded, developed, and retained a diverse team of 10 associates over 6 states
Associates have gone onto leadership positions since
75% of new associates onboarded in 2019 met or achieved first year budget
Developed results dashboard to give daily sales results and associate tracking to budget compared to monthly reporting prior
Enacted policies that improved contract adherence, reduced contract risk/liability, and improved receivables
Coached associate from 60% vs. sales budget to 100% in my first 90 days
Managed 3.185MLN budget with 4/10 routes open with annual results of 82% vs. 81% prior year at full-capacity
Implemented associate disciplinary steps during first 60 days with corporate compliance & legal
Focused on coaching to expand customer proposals and give/get strategies with team to ensure profitability
Developed onboarding tools and training for rep understanding of compensation and contributed as serving as subject matter expert for compensation improvement project to better match the market and improve our market competitiveness
Spearheaded projects to improve nationwide associated efficiency through leads uploads to optimize Salesforce investment
Street-sales project owner for Salesforce.com implementation (150+sales reps) and served as SME for field sales (150 reps) on cross-functional Salesforce project overhaul which included an SLT proposal and approval for 3 year, $7MLN/+3 headcount investment
Weekly virtual coaching with 10 reps, and quarterly in-field coaching focusing on sales, territory management, and safety
Sales Development Manager- 2017-2018
ECOLAB
Pest Elimination Sales Development Manager – Washington D.C. Metro Area territory
AUG 2017—NOV 2018
Achieved first year/ YTD signed sales of $275,600 vs. YTD budget of $241,500 (114%)
Achieved 2nd year signed sales of $413k vs. YTD (November) budget of $301k (137%)
Includes sales which were on the books, but handed off to other reps after my promotion to Regional Sales Manager on December 1
Chosen for regional Salesforce.com champion & team lead position in October 2017
Proposed new Salesforce process improvement project that resulted in streamlined and standardized nation-wide communication between sales & operations
Conducted new SDM employee onboarding and first week field training
Assisted in closing 17 new accounts for CTC partners, the largest, a $30,000+ (yearly rev.) for the Institutional division in D.C.
Built expansive network of new business contacts including distribution channels & local CTC partners, closed 34 referrals YTD
Developed robust pipeline that includes regional chains/groups of 20+ locations
Developed and implemented proactive communication strategy to assist operations team in month-end forecasting and planning
Worked with operations to add value and write new business at existing accounts
Closed/won 75+ new accounts since completion of field training
Delivered training for new pending report roll-out at 2018 Pest Leadership Meeting
Completed Counselor Sales Person training (April 2018) Ecolab Pest Elimination Academy (September 2017)
Support local District Manager by interviewing for new operations candidates
Sales Account Executive 2016-2017
Cargill - Go-to-Market Enterprise Sales
Wayzata, Minnesota
Central Sales Rep – Eastern U.S. territory
DEC 2016—JUL 2017
Delivered quarterly sales & contribution margin growth of 142%, 152% and 118% against goal of 112% sustained quarterly growth on a rolling four quarter average, consistently posting strongest results on regional team
Prospected and closed Cargill’s largest specialty carbohydrate customer of 2016 resulting in over $550K of new revenue
Recruited by leadership to formally mentor 3 new sales reps through onboarding and ongoing development to maximize their engagement and potential to deliver results on an ongoing basis through their first year of employment
Elected to represent sales team on a leadership panel for planning sales meetings and ensuring team engagement
Led sales team training on MS Power BI, contract management, lead/ prospect generation and Salesforce.com
Acting subject matter expert for Starches & Sweeteners for trainings and ongoing support of newly hired teammates
Completed Sales Effectiveness 101, 201 & Negotiating with a Backbone training
Cargill - Starches & Sweeteners
Hopkins, Minnesota
Inside Sales Rep – Nationwide U.S. territory
APR 2016—NOV 2016
Executed 100% rebooking results during 2016 contracting season despite Y/Y price increase of 4-14% across all accounts
Identified a 3 million pound untapped, emerging company, new business opportunity via trade publication. Utilized LinkedIn to connect to partners, the CEO & CFO. Presented mutual value in May and closed a contract for the majority share of business in July 2016. Customer has since grown volume in excess of 5 million pounds
Earned back and secured ongoing business of an 11yr lost customer
Gained 100% volume share of a large confectionary customer by selling on value, service, reliability, and responsiveness. Historically, customer required dual supply agreement and Cargill maintained only 40% share of business
Closed new customer business from prospect-to-sale in less than 1 month after starting role (typical sales cycle 3-12mo.)
Consistently generated results and new business growth resulting in a promotion to Enterprise Central Sales role during a business restructuring in Fall of 2016
Commodity Trader & Broker 2015-2016
Cargil - AgHorizons
Hopkins, Minnesota
3rd Party Trader for S. Minnesota, E. Iowa, N. Illinois & S. Wisconsin
AUG 2015—APR 2016
Responsible for trading a $3 million P/L at 30+ active 3rd party locations
Independently led automation process improvement by leveraging Salesforce.com & CRM/accounting system reporting. Result was 50+ hours per month of productivity returned to 2 employees. Improvement/automation also reduced customer response time from 5-7 days down to less than one day during peak harvest season
Led SKU rationalization project that resulted in the closure of 2 delivery facilities that were no longer profitable
Managed internal stakeholder relationships by analyzing and optimizing margin opportunities and tradeoffs
Balanced between goals of the business ($3 million P/L) and empowering sales reps to be successful (volume driven incentive plan) while maximizing our market share potential in a liquid, volatile environment
Delivered P/L and forecasts for personal position monthly and completed regional P/L and forecasts on rotating basis
Backfilled teammates responsibilities by learning how to trade positions in export, barge, rail, and ethanol/crush
Make recommendations and proposals to leadership for quarterly and yearly budgeting & forecasting
Negotiated mutually beneficial trade agreements with sales reps using give/gets to enforce policy and achieve optimal trading margin goals, while giving sales reps with the freedom to maximize their volume goals by leveraging own 3rd party position along with interior asset and export team to create opportunities for producers
Marketing & Risk Management Trainee 2014-2015
AgHorizons
Southern Minnesota & Southwest Wisconsin
Farm Marketing/ Futures Risk Mgmt. Sales Trainee
JUL 2015—AUG 2015
Continued skills enhancement through customer interfacing and promoted in 6 months or transition to Merchant/Trader role
AgHorizons
Eastern Iowa, Illinois & Wisconsin
Farm Marketing/ Futures Risk Management Sales Intern
MAY 2014 – AUG 2014
Mastered Salesforce.com for business reporting & customer management. Elected to train lead Sioux City trading team to enhance business performance, and maximize ability to service remote customers from a centralized location
Sold 27 existing customers on new business capability (online tool to manage contracts for personal auditing) against goal of 5. Used Salesforce.com to identify prospects through segmentation, and achieved 3.25:1 close ratio
Developed professional marketing tools to use for promoting online resources while presenting to customers
Identified 1.8 million bushel untapped potential for CRM sales at E. Dubuque, IL facility (2 million bushel facility) by using Salesforce.com reports, accounting system & historical data
Managed logistics improvement study at Cedar Rapids soybean crush facility for improved truck flow & safety
Identified cross-selling opportunity and developed prospecting targets for Cargill’s Market Advisory Service
Additional Experience:
Six Sigma Certification 2015
Process mapped the application process for self-adjudication, and creditors petition forms of bankruptcy
Due to a change in law that increased volume of bankruptcy petitions with no extra funds appropriated, team identified & ranked quality, time, and process improvements relative to necessary investment to make improvements
Presented findings and recommendations to County Clerk, the Sr. Barrister
Eliminated time for manual and repetitive data-entry at multiple touch-points in the application process. Developed digital database of bankruptcy records dating back to the 1600’s, resulting in time savings of up to 60% while improving data security, reducing risk & potential loss and introducing an enhanced level of internal transparency
(Global) Management Intern 2013
Completed financial analysis for clients w/multi-currency exchange valuations, operating expenses, revenues, & Y/Y development
Designed an all new functional database of interim management pool members/candidates
Researched studies on wage/salary rates and business trends
Improved website for German IT dept. Emphasis on keyword & search-word marketing and English fluency/accuracy
Analyzed all incoming executive CV and professional résumé for candidate acquisition and hiring pool growth
Franchise Management Intern 2012
Developed investor marketing for grand opening celebration of Rapid City, SD Cambria Suites
Wrote monthly executive summaries for investors including a prospectus, KPI’s, and financial data
Learned basic accounting, IT and administrative systems authored market prospectus for new hotel, Springfield, IL
Additional Professional & Leadership Experience
Scheels Cedar Falls, IA – Commissioned Sales Specialist 2013–2014
Maurices Waterloo, IA – Sales Associate 2012–2013
College Republicans – University of N. Iowa Chair (’14), Vice Chair (’14), Finance Dir. (’15), Marketing Dir. (’13) 2013-2015
Division 1 Swimming & Diving – University of N. Iowa Student Athlete 2011-2012
Languages & Technical
English- native speaker
Spanish-basic proficiency
Mandarin- basic proficiency
HTML - working proficiency
Technical Experience
Salesforce.com
Six Sigma Green Belt
MS PowerAutomate
MS Excel
MS Power BI
MS Access
Basic HTML coding
Website Design